Furthermore Beer

About

Furthermore bought a building way back in 2005 with the hopes of shoe-stringing together an undersized, Frankenstein-style brewery. The reason for so lofty a goal was of course to cheaply serve the more important purpose of the business--getting beer to the beer drinker, putting bottles on the shelf. However, even “cheap” was expensive to us. Pinching pennies and moving cautiously wasn’t helping us reach our self imposed deadline of Summer of 2006. Then we met the good folks at Sand Creek Brewing Co (Black River Falls, WI) who agreed to bring us on as customers, allowing us to use their facility to get the beer brewed. We were thus able to skip the hard lessons of construction pitfalls and went straight to filling stainless steel tanks with beer. The scrape-together building and used equipment model was then blacked out from the “Phase 1” section of the business plan. Aran went on the road to be hands on at Sand Creek; Chris went on the road to sell beer. We have since acquired another property in Spring Green (known affectionately as the Shitty Barn), and we have often been heard threatening to build a brewery on this site, sometimes quite convincingly. But “if it ain’t broke, don’t fix it” seems to be the winning adage. So until we break it, we won’t likely fix our present model. So that is the back story--the mental seasoning for your next sip of Furthermore Beer. Fair warning to the newcomer: those who like our beers always seem to find at least one to stick in the “hate” column—ant that’s always one that someone else places in the “love” column with a glittery heart sticker next to it. So remember, if you have distaste for one of our beers, it could our failings, or it could be your poor upbringing and resulting prejudices--so hate with an open mind.